The Digital Product Sales Page Workbook
$147
Write your next product sales page with this tested framework that divides the page into sections so you can easily craft a compelling story for your product. At the end of this workbook, you will have the copy for a long-form sales page and the aesthetic guidelines you’ll use to design the perfect page.
INSIDE THE WORKBOOK
✓ Exercises to help you formulate your thoughts and prepare to write your copy
✓ The sales page framework divided into 10 sections so you can write a cohesive story
✓ The disclaimers you may need to comply with advertising rules
✓ Space to develop the aesthetic guidelines you’ll need to design your page
This product is built into a Google doc
Write the sales page copy for your next online course, digital product or coaching program.
This framework was developed after years of helping entrepreneurs build online courses and programs. Whether you’re selling your own course or a different product altogether, this workbook will help you write copy that gets your customers to click the “buy now” button.
A Workbook You Can Actually Use
Seven tabs built into a Google doc so you can write and edit directly on the page
INTRODUCTION
An explanation of the framework’s layout so you understand how your page should be put together and why telling a narrative story is the best sales strategy
PREPARATION
Writing exercises to help you think through your product’s story and the sales theory that informed how we developed the framework for this kind of page
GENERAL NOTES
A catchall tab so you can jot down anything you need to remember or keep handy as you work
SALES PAGE COPY
The 10-section framework with descriptions, prompts and space to write so you can focus on one part at a time and write a cohesive story for your product
DISCLAIMERS
Guidance on ensuring your sales page follows advertising rules and the common disclaimers you may need in order to protect yourself and your business
FINAL PAGE COPY
When your writing is complete, transfer each section to this tab so you can read through the entire page and ensure it speaks to the value of your product
AESTHETICS
Decide on the visual elements for your page and gather inspiration so you’re prepared to design a page that looks as good as it reads
This Workbook is a Combination of Our Guidance and Structure and Your Ideas and Words
This isn’t a fill-in-the-blank sales page template. We’re not giving you the sentences for you to fill in words, Mad Libs style - the copy has to come from you. You know your audience and your product and your unique voice deserves to be heard without having to squeeze it into pre-written paragraphs.
Templates only stifle your creativity and generate a world full of sameness. They aren’t actually useful.
This workbook is a guide that helps you figure out what to say and when so you can write a page that makes sense for your product. Not sure how to explain the problem you’re solving? Follow that section’s guidance. Not sure what your readers need to know about your product? We tell you. It’s all right here in a linear format that adds up to a fully written sales page.
And we cut out the fluff and only give you what’s needed so you can avoid repeating yourself or adding unnecessary details. We’ve made it as easy as possible for you to write a sales page that says exactly what you need it to.
But it’s gonna require time and effort. If you’re looking for something that does most of the work for you, this is not it.
Rather than wasting time staring at another blank Google doc, use this workbook to tell a cohesive story that helps your readers understand what your product is, what it does and why it’s the best thing they can purchase to solve their problem.
THE FINE PRINT
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Purchase of this product grants you a single-user license that allows you to use it for your own business purposes. You may not resell or redistribute this product, copy any part of it for use outside the product or use it as part of your own free or paid commercial services or products. Cason Endeavors, LLC retains the copyright to this product. Read the full terms here.
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By purchasing this product, you agree to our strict no refund policy. This product is made accessible immediately after purchase and cannot be returned or exchanged. No refunds or exchanges will be offered and no exceptions will be made.
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