ESTABLISHED 2017
Cason Creative Studio helps women entrepreneurs build the strong foundations they need to turn their expertise into sustainable, profitable businesses that support their goals, reflect their vision, and are built to grow
Leslie Cason
FOUNDER
Confession: I cannot teach. I’m terrible at creating tutorials and even worse at trying to teach people in real time.
What I’m good at is doing. Building. Turning a generic platform into something that runs without a lot of upkeep. Finding all the ways I can make tech sing.
That’s what led me to start this Studio all those years ago. I had just escaped my boring government career and was free to figure out what was next. And fairly quickly, I discovered the world of platforms that power online businesses. I was hooked.
This is what my Virgo brain was made for. I build, design, create. I take your vision and turn it into the thing you need to move your business forward. I take on the heavy lifting so you don’t have to spend your time wading through help articles just to set up an email.
My focus is on the things that excite me the most: building websites from templates I’ve created (because who has three months for custom design) and turning existing ecosystems into more efficient and better platformed machines.
I can’t teach to save my life. But I can build you something that makes running your business a whole lot easier.
A Few Favorites
The Studio Ethos
LESS IS MORE
Understated and elegant - these are the themes I use to design my Squarespace templates. Fewer images and graphics in favor of clean lines, open space and plenty of room for your copy (the most important part). I don’t tend to use a lot of graphic elements, but that doesn’t mean you can’t add them after purchase.
ADAPTABLE TEMPLATES
While some of my templates are designed with specific fields in mind, all of them can be adapted to any creative business. Use the existing elements to display your brand any way you choose. So if you see a template you like, try to imagine your brand on it. My templates aren’t locked - it’s all adjustable.
NO TECH DRAMA
You shouldn’t have to fight with tech to have a website or platform that works. I try to set up something in a way that does what you want without a lot of bells and whistles that you have to manage later. This is also why I design templates exclusively on Squarespace. It’s a self-contained platform.
LINEAR AND STATIC
One of my biggest website pet peeves is animation. I don’t use it on any template or in any of my work. I tend to design with in very straightforward way, like walking through an upscale building. You can see every element and easily find your way to your destination. My templates are built to sell your services first.
Explore the Studio
Which of these sounds like what you need?